商业策划书,也称作商业计划书。是指为一个商业发展计划而做的书面文件。一般商业策划书都是以投资人或相关利益载体为目标阅读者,从而说服他们进行投资或合作。
The first chapter is the basic situation of the company
One, the item company and Associate Company
In two, the organizational structure of the company
Three, company management layer
Four, the history of financial operations
In five, history of management and marketing
In six, the company location
In seven, the company development strategy
In eight, the company internal control management
The second chapter introduces the project product
One, product / service description ( classification, name, specifications, models, yield, price etc. )
Two, product characteristics
Three, product trademark registration
Four, product replacement cycle
Five, product standard
In six, the production of raw materials
Seven, product processing technology
In eight, the main production line equipment
Nine, the core production equipment
Ten, research and development
1 developing \ / product to be developed.
The company has 2 research and development achievements and advanced technology
3 R & D plan and schedule
4 strategies of intellectual property
5 company's existing technology development resources and technical reserves
6 intangible assets ( trademark intellectual property patent)
In eleven, the product after sale service network and user technical support
In twelve, the geographic location of the project and background
In thirteen, the project construction scheme
Chapter third project industry and market analysis
One, industry ( industry development history and trend of the industry, which changes to the product profit, profit impact is bigger, to enter the industry technology
Barriers, trade barriers. Policy constraints, industry market analysis and forecasting )
Two, product raw material market analysis
In three, the target area product supply and demand (the target market analysis )
Four, product market supply situation analysis
Five, product market demand situation analysis
Six, product market equilibrium analysis
Seven, product sales channel analysis
Eight, competition situation and analysis
The 1 competitors
In 2 the company and the industry the five major competitive comparison
Nine, access to industry and policy environment analysis
Ten, product market is forecasted
Chapter fourth project product development strategy and marketing plan
One, project execution strategy
In two, project cooperation scheme
In three, the company development strategy
Four, the market rapid response system ( IIS ) construction
Five, enterprise safety management system ( SHE ) construction
Six, product sale cost and sale price basis for
Seven, product marketing strategy
1 in the establishment of sales network, sales channels, established agents, distributors of strategy and Implementation
2 in the advertisement promotion strategy and Implementation
3 in the product sales price strategy and Implementation
4 in the establishment of good sales team 's strategy and Implementation
Seven, product sales agent system
Eight, product sales plan
Nine, products after sale service strategy and Implementation
登尼特(江西)有限公司成立于2011年4月。公司注册资本300万。拥有一支高标准文案策划团队。擅长给项目人和投资商撰写各类商业计划书、可行性研究报告、项目计划书、各类项目简报等高标准、高质量、高水平的文案撰写及咨询服务。南昌登尼特公司文案策划团队在南昌拥有丰富的撰写各类商业报告书和可行性研究报告的经验。超值的服务和良好的口碑,始终处与业内领先地位。
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